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Ford: The Most Responsible
Car in UK
By Abu Murad
Around the world a new competition has
introduced specifically in automobile market that based on environmental
cars or green cars. Ford Motor Company, which has already proved as a trusted
vehicle company of peoples again proved their performance that they are
still uncompetitive in autos market specially in environmental point of
view.
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In a survey named "Companies that Count,"
organized by Business in the Community (BitC) of Britain, Ford
Motor Company remains the most responsible corporate citizen among automotive
firms in Britain. The blue oval scored 100 per cent in two
of the survey's sections – environmental and marketplace management. Related
questions in BitC's detailed audit asked how Ford set out its green targets,
how it communicated them to employees and externally, and how it monitored
the achievement of those targets.Ford was commended for being the first
motor company to publish annual sustainability reports, according to BitC's
published results for this year's "Companies that Count". The latest sustainability
report sets out the companies global vision of offering excellent products
and services while respecting and preserving the environment.
Ford offers one of the broadest low-CO2
vehicle ranges and continues to research a wide range of environmentally-friendly
vehicle technologies. These include next generation petrol and diesel engines;
alternative fuel vehicles, such as bio ethanol /petrol fuel motoring (where
Ford is European market leader); electric hybrid applications; and hydrogen
internal combustion and fuel cells.
The other highest performance area for
Ford in the survey, marketplace management, probed its activities across
the board from product development to component sourcing, marketing, sales
and service.
Results confirmed that Ford considered
the impacts that arose from its products during development, use and disposal.
There are supplier recognition awards run by the blue oval to highlight
best practice on sustainability among trading partners. Ford's global terms
and conditions require suppliers to prove themselves as ethically-run organizations,
respecting the human rights of employees and their own trading partners.
BitC represents over 700 companies, including
Ford, that are working to improve the way that business affects society.
In the fifth annual "Companies that Count" survey Ford was awarded an overall
score of 86.5 per cent.
Andy Taylor, Ford's European corporate
citizenship director, said: "Ford is very aware of the impact it has both
as Britain best selling car and commercial vehicle manufacturer and as
a major employer with well-established UK research and manufacturing sites.
This success as a 'Company that Counts' in Britain confirms Ford's commitment
to act responsibly."
It really includes the new dimension of
Fords proud history when Ford is little struggling in sales market.
http://www.automobiledir.com/press
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